Social Media Marketing

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What our social media marketing can do for your business.

Social media marketing is more than just tweeting, pinning, and gramming. It’s about sharing and connecting with people. True success in social media marketing is determined by the ability to find the right signals at the right time to create new opportunities; by discovering trends before they become trends, and by sharing moments that inspire audiences. If you expect consumers to like, follow and engage; your owned channels need to be more than just a sales pitch. Your brand must develop a personality as it can no longer hide behind an address on your product label. Your brand must create a constant stream of content that is authentic, useful, engaging, and entertaining in order to effectively connect with your targeted audiences. While brands may be great at creating products and services, many are not inherently built to develop compelling content. Web ROI Agency however, was founded a natural content creator and is the perfect partner to support this need.

We take the guesswork out of social media marketing and pinpoint the right people, conversations, and locations to instantly maximize your social marketing impact.

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Content Discovery

Intuitive social media content listening, monitoring and curation.

  1. Geo Targeting - we run targeted, location-based marketing campaigns that attract attention without wasting marketing resources.
  2. Search for Social Media Assets - We find social media conversations, hashtags, keywords, and influencers that impact your brand.
  3. Monitor - your target audiences are talking every day! That is why our platform tracks conversations and brand mentions that matter to your brand from all social media platforms, identify influencers and content in real time to help you maximize on the right marketing opportunities.
  4. User Generated Content- There is no better way of quickly building brand trust and credibility than user generated content (UGC). For that reason; we monitor, collect, curate and syndicate user generated content in real time. Let your brand fans market for you to grow your bottom line.
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Influencer Discovery & Insights

- Learn who is leading conversations about your brand or industry.

  1. Brand Influencers - we find and rank social media influencers for your brand and industry.
  2. Campaign Influencers - we discover and rank the social media accounts attracting the most attention within the context of a campaign.
  3. Influencer Associations - we understand your influencers by learning about their affinities towards other brands, news and media channels, celebrities, and TV shows that attract their attention.
  4. Influencer Demographics - gain insight into the locations where your social influencers are tweeting, posting, and sharing content from to run micro-targeted campaigns – internationally, regionally or locally.
  5. Influencer Locations - we document detailed demographics on gender, age group, and ethnicity of your brand audiences to help you understand your audience better.
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Insights

Get a real-time digest of content, audience, location and platform insights.

  1. Content - we track content sentiment, associations, links, hashtags, emojis to understand the impact of your brand content so you can resolve content that is hurting your brand.
  2. Audience - we track your audience by gender, ethnicity, and generation and find their affinities by brands, celebrities, and television shows. This will enable you to identify and target key customer groups through better data analysis.
  3. Location - we track geographical locations from where your audience are interacting with your brand to enable to run geo-targeted campaigns without wasting your marketing dollars.
  4. Platform - we track and discover which social networks are being preferred by your audiences to align your marketing efforts. We look at side-by-side comparisons of twitter, instagram, facebook, google+ to discover which platform is moving the conversation about your brand.
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Social Media Analytics

Benchmark and compare campaigns for optimal marketing.

  1. A/B Test Campaigns - we benchmark and compare social media campaigns in order to optimize your marketing efforts for greatest return on investment.
  2. Measurement - we measure and compare your social media success in real time.
  3. Associations - we track and document detailed data about your audiences social media affinities and interests for potential brand partnerships.
  4. Link Tracking - we track and amplify the performance of social media links about your brand to enable you to pinpoint any crisis or opportunity associated with any of your campaign. We also collect data on top keywords and the influencers sharing your brand links.
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Audience Engagement

Social Media Engagement made fast and easy.

  1. Hashtag Campaigns - in collaboration with you, we formulate social media campaigns based on keyword or a group of targeted keywords.
  2. Leaderboard Campaigns - we track and rank your social influencers and reward them based on campaign related activities.
  3. Social Currency Campaigns - reward your social influencers with free products (your influencers pay for your product with social media mentions and participation).
  4. Live Social Media Polls - we help you engage with your social audiences in real-time using our interactive tools such as polls that instantly trigger audience responses.
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Social Media Visualization Hub

Experiences that tell your brand’s unique story.

  1. Event Displays - we create custom social media visualization tools for events to allow your best brand moments shine.
  2. Social Leaderboard - we track and rank your brand influencers to show your those that are powering conversations about your brand across all social media the most.
  3. UGC Displays - peer to peer is by far the most effective method of marketing. For that reason, our social media hubs pair your unique calls to action with real, positive reviews and endorsements from your customers and audience - letting your fans market for you while you grow your bottom line.
  4. Analytics Displays - we aggregate and show off all brand statistical moments with analytics displays.

Data-Driven Social Media Marketing

The most efficient social media marketing, which consequently increases your ROI.

Step 1: Understand Your Business

We start with a long conversation with you to understand your business, your goals and who your general target audience are, as well as your competition, current state of your social media marketing efforts to help us formulate a campaign that's specifically for your business.

Step 2: Formulate & Setup

Once we understand your business, we formulate the campaign an setup all the analytics and tracking tools we need to make sure that everything that needs to be tracked is being tracked properly. This is critical for measuring our success..

Step 3: Design and optimize campaign landing pages

We create landing pages, microsites and visuals for campaign to maximize the conversion of campaign traffic. Each landing page is designed based on a variety of variables, such as traffic source, type of products, targeted audience et cetera.

Step 4: Monitor, Engage, Track, Analyze, Correct, Report

We listen to and track potential customers and engage with them in real-time using our engine's interactive tools that instantly trigger audience responses. We monitor the traffic, and track conversions coming through the campaign.

Contact Us

GET STARTED

Let's get started by you introducing us to your business. Tell us the current state of your social media marketing. Tell us what your goals are, what you would like us to help you achieve.

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