Highly targeted campaigns and track consumers as they progress from interested leads to long-lasting loyal customers.
ROI Optimized Marketing
You have a brilliant website – awesome design, professional copy, great offer – and you’ve put a lot of thought and money into it. But you are still not happy with the results.
You know you can do better. You want to do better.
Web ROI Agency can help. Our ROI Optimized Marketing (For full details, see Peer To Peer Marketing) approach enable our clients to put their 'ad spend' into strategies and channels that will produce the highest returns.
Marketing without data is like driving blind – hence our approach to marketing is data and performance driven.
We use research data to:
reduce cost of customer acquisition cost (cost of convincing a potential customer to buy a product or service)
increase conversion rate (Conversion Rate = Number of Checkouts/Number of Unique Visitors)
increase average order value (Average Order Value (AOV) = Total Revenue/Number of Conversions)
increase revenue per visitor (RPV = Total Revenue/Total Unique Visitors)
Here are the involved processes:
Understand Your Customers
We start by understanding who your audience are, where they are, what they want, why and how they consume through demographic, emotional trigger, habit, and user research.
Identify and prioritize solutions
Our ROI strategists define key performance indicators and optimal marketing roadmap, which include a mix of channels (paid search, SEO, social media, affiliate, re-marketing, content et cetera) that would effectively reach the targeted audience and convince them to take particular action.
Design and optimize landing pages
We work with you to create, monitor and tweak landing pages to maximize the conversion of your traffic. Each landing page is designed based on a variety of varaibles, such as traffic source, type of products, targeted audience et cetera.
Listen, Monitor, Track, Analyze and Correct
We setup and configure all monitoring, tracking and analytics tools such as Google Analytics and our in-house monitoring and analytics tools to track those aforementioned key performance indicators. We make sure that everything that needs to be tracked is being tracked properly.
Let's get started by you introducing us to your business. Tell us the current state of your business such as traffic, conversion rate et cetera. Tell us what your goals are, what you would like us to help you achieve.