Building brand awareness, affinity, loyalty, and activation as well as increase your marketing return on investment (ROI) through our Hashtag Campaigns..
Promoting your brand to your target audience is extremely difficult these days. Technology has made the media accessible to consumer brands of all sizes and the consequence of such democratization has not always been a positive one for brands. The media has become cluttered and brand affinity has become a lot more personal for consumers and consumer trust in traditional advertising forms has significantly dwindled to the point of backlash. Ad-blocking adoption grew 48% in 2015 alone.
The Way Forward
As more and more brands are competing for the attention of the same audience, must appeal to consumers on multiple levels…emotional, rational, psychological. Brands must create a constant stream of content that is authentic, useful, engaging, and entertaining and broadcast that content through multiple channels in order to reach, engage and build long-term bonds with consumers. However, most brands are in the business of creating products and services, not content.
Web ROI Agency created the Hashtag Campaign program to help brands navigate today’s marketing landscape and implement an effective integrated digital and physical marketing strategy. Our marketing model is based on a multi-channel approach designed to create ardent connections between brands and customers that motivates them to take desired actions.
The power of peer to peer marketing today
Studies show that 83% of consumers not only trust recommendations from people they know, and they’re just as likely to take action on those recommendations. As a result, peer to peer marketing driven by a digital landscape of curated consumption where consumers’ attention is both fragmented and self-selected has overtaken all other other marketing forms in recent years. On average, for every $1 spent on peer to peer marketing returns $6,50, and that eclipses all other forms of marketing by far.
With that in mind, the Web ROI Agency’s Hashtag Campaign program is meant to provide a platform where brands can effectively implement peer to peer marketing to maximize their return on investment on their marketing spend. Our Hashtag Campaigns enhances:
Brand Awareness & Discovery:
Strategic partnerships with other brands can help gain new markets.
Co-Branding Partnerships - Partnering with other brands can help brands gain new markets and audiences.
Music Strategy - Music has always had the power to connect with people on a deep and emotional level.Integrating music strategy into marketing can help brands to reach, engage and build long lasting bonds with consumers.
Taking time create to build relationships with target audiences can create long-lasting brand loyalty. We create both digital and physical platforms where consumers and influencers can experience and connect with the brand through experiential marketing in order to build brand affinity.
Events - we run targeted, location-based marketing campaigns that attract attention without wasting marketing resources.
Pop Up Shops - We find social media conversations, hashtags, keywords, and influencers that impact your brand.
Digital integration- we integrate face-to-face experiences with digital experiences such as app, polls, promotions for a complete integrated experience.
Content Generation & Discovery:
Having and pushing the right content is just as crucial as choosing the right influencers and channels for the success of marketing efforts in today’s media landscape. We help brands create, monitor, curate, aggregate and syndicate quality and original content.
Geo Targeting - we run targeted, location-based marketing campaigns that attract attention without wasting marketing resources.
Search for Social Media Assets - We find social media conversations, hashtags, keywords, and influencers that impact your brand.
Monitor - your target audiences are talking every day! That is why our platform tracks conversations and brand mentions that matter to your brand from all social media platforms, identify influencers and content in real time to help you maximize on the right marketing opportunities.
User Generated Content- There is no better way of quickly building brand trust and credibility than user generated content (UGC). For that reason; we monitor, collect, curate and syndicate user generated content in real time. Let your brand fans market for you to grow your bottom line.
Influencer Discovery & Engagement:
- influencers are individuals who have the ability to influence the opinions or buying decisions of target audience, based on their expertise and credibility in the subject matter. Usually, such people have a considerable following (audience) coupled with corresponding engagement (comments, likes, shares, attendance) on some platform such social media, blog, podcast, YouTube et cetera. Influencer marketing is not just about signing the most famous person to promote your brand. We use real time data to discover those people powering conversations about your brand or industry and engage them.
Brand Influencers - we find and rank social media influencers for your brand and industry.
Campaign Influencers - we discover and rank the social media accounts attracting the most attention within the context of a campaign.
Influencer Associations - we understand your influencers by learning about their affinities towards other brands, news and media channels, celebrities, and TV shows that attract their attention.
Influencer Demographics - gain insight into the locations where your social influencers are tweeting, posting, and sharing content from to run micro-targeted campaigns – internationally, regionally or locally.
Influencer Locations - we document detailed demographics on gender, age group, and ethnicity of your brand audiences to help you understand your audience better.
Data & Analytics:
Marketing without data is like driving blind. For that reason, everything we do is data driven. We listen and gather data such as audience, channel, influencer, and content and follow the underlying insights to find opportunities to push your brand. We benchmark and compare campaigns to find which ones resonate the most with your audiences, then amplify them during their optimum momentum.
Content - we track content sentiment, associations, links, hashtags, emojis to understand the impact of your brand content so you can resolve content that is hurting your brand.
Audience - we track your audience by gender, ethnicity, and generation and find their affinities by brands, celebrities, and television shows. This will enable you to identify and target key customer groups through better data analysis.
Location - we track geographical locations from where your audience are interacting with your brand to enable to run geo-targeted campaigns without wasting your marketing dollars.
Platform - we track and discover which social networks are being preferred by your audiences to align your marketing efforts. We look at side-by-side comparisons of twitter, instagram, facebook, google+ to discover which platform is moving the conversation about your brand.
Not only do we monitor, collect, curate, and syndicate brand mentions; we create platform that simplifies and encourages your customers and fans create positive content for your brand.
User Generated Content - In this marketing landscape driven by peer to peer influence, there is no better way of quickly building trust and credibility than user generated content (UGC) such as testimonials, reviews, brand mentions.
Partnerships - partnering with other brands, especially those that already have credibility can significantly enhance consumer trust. Therefore, we track and document detailed data about your audiences brand affinities and interests for potential brand partnerships.
enhance the way you brand interact and engage with your target audience on digital (such as social media) and physical (such events) channels and customers to grow brand loyalty.
Hashtag Campaigns - in collaboration with you, we formulate social media campaigns based on keyword or a group of targeted keywords.
Leaderboard Campaigns - we track and rank your social influencers and reward them based on campaign related activities.
Social Currency Campaigns - reward your social influencers with free products (your influencers pay for your product with social media mentions and participation).
Live Social Media Polls - we help you engage with your social audiences in real-time using our interactive tools such as polls that instantly trigger audience responses.
Brand or Product Activation:
Brand activation is about inspiring consumers to act. We help brands create platforms for brand or product activation to special interest audiences by creating engaging and memorable experiences that strike real emotions with your consumers to encourage positive participation - physically or digitally.
Event Displays - we create custom social media visualization tools for events to allow your best brand moments shine and tell brand's unique story
In-store Retail Marketing - we use various retail marketing types such as point of purchase displays, attractive design or hosting, retail product launch experiences that allow consumers to experience and try a particular product.
Promotional Marketing - we help create promotions to trigger customers take action.
Week 1 & 2: Business Discovery & Research: - we start by having a conversation with you and your staff to understand your business, your goals, your marketing vision, your target audience, your competition and your current state of your social media marketing efforts to help us collaborate with you formulate campaign goals and strategy and select influencers that aligns and enhances your brand values.
Week 3: Analytics & Tracking Setup - we then collaborate with you to formulate campaign strategies geared towards meeting your goals. We also setup analytics and tracking tools we need to make sure that everything that needs to be tracked is being tracked properly. This is critical for benchmarking and measuring the campaign success and reporting.
Week 3: Campaign Platform Setup - we start by setting up or correcting your owned media (blog, website, and email, social media accounts), paid media (sponsorships, display ads, paid influencers,paid search) and earned media (shares, re-posts, brand mentions,reviews, reports) platforms. We then set up campaign tools and infrastructure to allow us to execute the campaign. This includes social media pages ,landing pages, social media tracking & analytics, content discovery, influencer discovery, engagement, and campaign visualization tools such as leaderboards, poll, content displays, stats displays, photo wall, heat maps, Q&A Board
Week 4 - 5: Content Discovery we run initial content discovery campaign to aggregate all content, including user generated content about brand (brand mentions) on social media in one interactive place to find out what people are already saying about your brand. This gives us a chance to correct / remedy any content that may have negative impact on your brand.
Week 4 - 5: Influencer Onboarding - we also run the initial influencer discovery campaign to figure who are the people leading those conversations about your brand and industry.
Week 5 - 6: Campaign A/B Testing - We some controlled rinse & repeat initial campaign tests to figure out the optimal mix of content, channel and influencers that works for your brand, as well as to iron out any technical issues prior campaign launch.
Week 7: Campaign Aggregation - we sit down with your team to report on A/B testing, content and influencer discovery.
Week 7 - 9: Digital Campaign Kick off - we kick off the campaign on the digital owned media platforms such as social media, blog, website to garner awareness for all other non-digital campaign platforms such as experiential and activation events.
Week 10 - 11: Experiential Marketing Kick off - physical or face-to-face campaigns kicks off. This may include experiential events, brand or product activations events and exercises, sponsorships, partnerships.
Post Experiential Phase
Week 11: Experiential Data Aggregation - We analyze all the data we collected during the experiential phase and aggregate it into insights and reports.
Week 12: Event Insights Reporting - we submit reports on:
Content - we analyze and report content sentiments, associations, links, hashtags (keywords), emojis to help you understand the impact of your brand content so you can resolve content that is hurting your brand.
Audience (both guests and new followers) - we analyze and report your audience by gender, ethnicity, and generation and their affinities by brands, celebrities, and television shows. This will enable you to identify and target key customer groups through better data analysis.
Location - we analyze and report geographical locations from where your audience are interacting with your brand to enable to run geo-targeted campaigns without wasting your marketing dollars.
Platforms- we analyze and report which social networks are being preferred by your audiences to align your marketing efforts. We look at side-by-side comparisons of twitter, instagram, facebook, google+ to discover which platform is moving the conversation about your brand.
ROI-centric & Data-driven Hashtag Campaigns
Step 1: Understand Your Business
We start with a long conversation with you to understand your business, your goals and who your general target audience are, as well as your competition, current state of your social media marketing efforts to help us formulate a campaign that's specifically for your business.
Step 2: Formulate & Setup
Once we understand your business, we formulate the campaign an setup all the analytics and tracking tools we need to make sure that everything that needs to be tracked is being tracked properly. This is critical for measuring our success..
Step 3: Design and optimize campaign landing pages
We create landing pages, microsites and visuals for campaign to maximize the conversion of campaign traffic. Each landing page is designed based on a variety of variables, such as traffic source, type of products, targeted audience et cetera.
We listen to and track potential customers and engage with them in real-time using our engine's interactive tools that instantly trigger audience responses. We monitor the traffic, and track conversions coming through the campaign.
Let's get started by you introducing us to your business. Tell us the current state of your social media marketing. Tell us what your goals are, what you would like us to help you achieve.