Conversion Research

Home » Conversion Research

Do you know

Who exactly are your customers? Where are they?

Where are they?

Why do they buy your services or products?

Why do they buy your services or products?

Why they’re not buying more from your website?

Which parts of your website are actually performing well?

Which parts of your website are not doing well?

We can help you answer these questions.

What We Do.

– Help you understand your customers.
– Turn your website visitors into buyers.
– Increase traffic acquisition return on investment
– Increase your average order value
– Increase your market share

We achieve this by:

  • Identifying your website's problem areas, such as:

    • What are your visitors main concerns, doubts, and hesitations?

    • Which steps in your sales funnel drive your potential customers away?

    • What they are looking for, but cannot find on your site?

    • Which parts of your website are actually performing well and should be kept?

  • Formulating remedies for those problems.

  • Running extensive and iterative tests to determine which remedy will return optimal results.

Would you rather have us perform a full conversion optimization service for your website?

We would perform the Conversion Research for your website to better understand your customers, your business, and your current website.

We'd then formulate remediation hypothesis in the form of Conversion-based Redesign that implements the findings from our research.

A/B Test the hypothesis to consolidate an solution that will achieve optimal conversion for your website.

Business Discovery.

In an effort to learn about your business and your goals, we start by talking to you. We also do our own research to learn more about your industry, your competitors, your audience, and your current website's strengths and weaknesses.

Analytics Configuration

We make sure that everything that needs to be tracked is being tracked properly and that your Google Analytics is set up right. This is critical for measuring our success.

Conversion Research

Through our user research, we seek to understand who your target audience are, where they are, what they want, how they interact online, what are their emotional triggers, and habits. We also seek to understand your current website and business: where are the problem areas, and how people are interacting with your site.

Conversion-oriented Redesign

We use the information we gather during current website insight gathering and research to formulate wireframes (structure and layout) and copy for your new conversion-based website.

A/B Testing

We perform controlled A/B testing of the formulated designs to cure a final, long term design for your website. This process may take a few rinse and repeat cycles to consolidate an optimal final design.

Intended Clients

Our conversion research service is meant for businesses that have a proven business model. Its for websites that have a steady stream of visitors per month. If needed, we'd setup analytics and tracking tools to collect the data we need.

Turnaround Time

Our turnaround time varies from project to project; however, our minimum time to allow us to do discovery, research, and reporting is 45 days. Websites with less traffic may take longer as the amount of data we need for analysis takes longer to mine.


Once we complete our analysis, we’ll document our findings into a report detailing key insights about your website and your customers. It will outline specific changes we suggest should be made to each of your key pages to achieve maximum conversion.

Next Step

What follows after the research analysis is up to you. You may sign up for our Conversion Optimized Re-design for us to formulate the wireframes, UX, layout, messaging based on the research. Or you may implement those changes yourself.


  • Tracking Configuration

    We make sure that everything that needs to be tracked is being tracked properly and that your Google Analytics is set up right

  • Heatmap and clickmap

    Tracking set up to know where people click and where they don’t.

  • Scrollmap tracking

    See how and whether people scroll on your site

  • Exit surveys

    Figure out why people didn’t take action (buy, sign up, etc).

  • Usability testing

    Discover any and all friction points on your current site.

  • Website analysis

    Identify your website shortcomings against all major conversion frameworks.

  • Customer surveys

    Understand who they are, why they buy, and how they buy.

Once you get the report, you’ll have a specific road map to boosting conversions.
Delivery time: up to 40 days (30 days of data collection, up to 10 days of analysis and report writing).


  • Business Discovery.
  • Analytics & Tracking Configuration
  • Heatmap and clickmap tracking.
  • Usability testing.
  • Website analysis.


*Charged $2,450.00 now and $2,450.00 at delivery.

Full Service

Get Quote
  • Business Discovery
  • Analytics Configuration
  • Conversion Research
  • Conversion-oriented Design
  • A/B Testing
  • Consolidation
  • ROI oriented Marketing



Let's get started by you introducing us to your business. Tell us the current state of your business such as traffic, conversion rate et cetera. Tell us what your goals are, what you would like us to help you achieve.

Loading posts...
Sort Gallery
Newsletter Input text

Subscribe To Our Newsletter

Join our mailing list to receive the latest tips and updates from our team.

You have Successfully Subscribed!

Pin It on Pinterest

Share This